Privacy Policy for Customers of Florist Hendon

Introduction

Thank you for choosing Florist Hendon for your floral needs. We are dedicated to safeguarding the privacy and security of our customers’ personal information. This Privacy Policy describes how we collect, use, store, and protect your personal data in accordance with the General Data Protection Regulation (GDPR). The policy applies to all customers placing orders with Florist Hendon in Hendon and surrounding districts.

What Data We Collect

When you place an order or interact with Florist Hendon, we may collect and process the following categories of personal data:

• Identity Data: Includes your name, title, and, where relevant, the name of the recipient.
• Contact Data: Includes billing address, delivery address, and phone number (if provided).
• Order Details: Information relating to your floral orders, preferences, delivery notes, and special instructions.
• Payment Data: Limited payment information necessary to complete a purchase, though we do not store credit or debit card details directly. Our payment processors access this data securely.
• Technical Data: Information such as IP address, browser type, and browsing patterns collected through website cookies to improve user experience and security.
• Correspondence: Any communication you send to us, such as emails or messages regarding your order.

Lawful Bases for Processing Your Data

Under the GDPR, we must have a valid lawful basis to process your personal data. With Florist Hendon, these include:

• Contractual Necessity: We process your data to fulfill our contract in providing floral products and services at your request.
• Legal Obligations: Compliance with laws, such as record-keeping for tax purposes.
• Legitimate Interests: For the purposes of improving our products and services, ensuring network security, and managing business operations.
• Consent: Where required, such as for sending marketing communications, we will ask for your explicit consent, which you may withdraw at any time.

How We Use Your Data

Your personal data is used for the following purposes:

• Processing your orders and arranging delivery of products to you or your chosen recipient.
• Communicating with you regarding your order, delivery updates, and customer support as necessary.
• Maintaining compliance with legal obligations, such as accounting and tax regulations.
• Improving our services through data analysis and feedback collection.
• Subject to your preferences, contacting you with promotional offers or information about new products.

Data Retention

We keep your personal data only as long as necessary for the purposes for which it was collected, including for the fulfillment of orders, meeting legal, accounting, or reporting requirements, and resolving disputes.

Typically, order and customer data are kept for up to seven years to comply with our legal obligations. Data used for marketing purposes will be kept until you withdraw your consent. Once the relevant retention period has elapsed, your data will be securely deleted or anonymized.

Processors and Data Sharing

To provide our services efficiently and securely, we may share your data with trusted third-party processors such as:

• Payment Processors: For handling card payments in a secure, PCI-compliant environment.
• Delivery Providers: For arranging delivery of your orders within Hendon and surrounding districts.
• IT Service Providers: For hosting, IT support, and system maintenance.

All third-party processors are required by contract to process your data solely according to our instructions and in compliance with applicable data protection laws. We do not sell or share your data with advertisers or unaffiliated third parties.

User Rights Under GDPR

As a customer of Florist Hendon, you have the following rights under data protection law:

• Right to Access: You may request details of the personal data we hold about you.
• Right to Rectification: If your information is inaccurate or incomplete, you may request its correction.
• Right to Erasure: You can request deletion of your data, subject to our legal and contractual obligations.
• Right to Restrict Processing: You may ask us to limit the use of your data in certain circumstances.
• Right to Data Portability: You may obtain and reuse your personal data for your own purposes across different services.
• Right to Object: You may object to the processing of your data based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Where we process your data on the basis of consent, you may withdraw it at any time.

If you wish to exercise any of your rights, please contact us using the contact form on our website or through other published methods.

Security of Your Data

We implement appropriate technical and organizational measures designed to protect your personal data against unauthorized access, loss, misuse, or alteration. These safeguards include secure data storage, encryption technologies, and regular staff training on data privacy. While we do our best to protect your information, no system can be guaranteed as completely secure. Therefore, we encourage you to take care when sending personal data electronically.

Policy Scope & Updates

This Privacy Policy applies to all personal data collected from customers placing orders with Florist Hendon, including residents of Hendon and surrounding districts. We may update this policy from time to time to reflect changes in legal requirements or our processing practices. We encourage you to review the policy periodically for any updates. Any significant changes will be brought to your attention where appropriate.

Contact Us

If you have questions or concerns about how your personal data is handled at Florist Hendon, or would like further information on our privacy practices or exercising your data protection rights, please reach out to us via the contact form provided on our website.